Indicators System Formation for Preparing Management Decisions in the Field of Retail Companies Marketing and Logistics

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MAGAZINE  №3 (98) June 2020

AUTHORS BORISOVSKAYA M.A.

CATEGORY  Analysis in logistics and SCM Distribution logistics Retail companies’ corporate logistics Supply chain management

 

ABSTRACT

The article analyses the following current trends in the retail development: changing consumer behavioral models, evolution of strategies and policies of chain retail companies in the field of pricing and promotion, conflict-forming factors of interaction with suppliers and category management, the dynamics of basic elements of the goods costs, the role of digital technologies and the impact of COVID 2019 on retail organization. The current problems of logistics and marketing in retail chain companies in their relationship and interdependence were additionally identified and systemized. A list of indicators, methods of calculation and tools for their analysis and interpretation were developed basing on the determined trends and the study of scientific and business literature, reviews and research, classic works in logistics and marketing, the results of the conducted survey of managers in Russian Federal retail chains and FMCG companies. These indicators are recommended for the preparation of management decisions in marketing and logistics planning at cross-functional and cross-organizational levels.

 

 Electronic version

 Keywords: retail supply chain management FMCG marketing logistics performance indicators decision making planning logistics strategy policy

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