Cognitive Mapping of Strategic Development of Supply Chain

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MAGAZINE №4 (75) August 2016

AUTHOR MOROZOVA Y.A.

CATEGORY Analytics in logistics and SCM 

ABSTRACT

Planning of supply chain strategic development requires considering the influence of qualitative factors of the different nature. Such strategic tasks as production and distribution network design, definition of product range, choice of transportation mode can be solved using analytical, mathematical, optimization, or simulation models. However, the problem of finding possible scenarios, identifying the causes of problematic situations and ways of their solution can not be solved using these methods, it is necessary to formalize the expert knowledge of manager about the logistic system, which is expressed by qualitative assessments and concepts. Formalization of semistructured scenarios of supply chain development based on expert knowledge is possible using cognitive maps. Cognitive map is a graph whose nodes are factors, influencing the development of the system or situation, and arcs reflect relationships of factors. Currently, the technology of cognitive mapping is actively developed and applied in economics, psychology, biology, philology and other sciences. Cognitive maps of strategic development of regions, industries, markets are developed. However, the issues of cognitive mapping of supply chains are not sufficiently researched. The article describes modern methodological recommendations on cognitive map construction. Papers on application of cognitive mapping for the decision of problems in the field of logistics and supply chain management are reviewed. The basic qualitative factors influencing strategic development of supply chains are revealed. The example of cognitive map describing strategic development of a supply chain for a natural healthy food trading network is resulted.

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