Assortment planning in network retail supply chain management

Rate this item
(0 votes)

MAGAZINE  №2 (55) April 2013

AUTHOR  Novikov V. E.

CATEGORY  Analytics in logistics and SCM  Corporate logistics retailers Information Technology in Logistics and SCM

ABSTRACT

This article presents an approach to forming assortment supply during assortment planning in network retail supply chain management. It analyzes the correlation between marketing and logistics in creation of the retail assortment portfolio. The article highlights the leading role of analytics in solving assortment planning tasks. It also examines the methodology for creating a balanced assortment plan. This article proposes a new technology for adding new items to the assortment.

 Keywords:  

Read 3115 times

Contacts

Postal address:

125 319  Chernуakhovskogo str.16

phone/fax (495) 771 32 58

Working with authors: Levina Tamara Vladimirovna

mob. 8-962-965-48-54

E-mail: levina-tamara@mail.ru