MAGAZINE №2 (55) April 2013
AUTHOR Novikov V. E.
CATEGORY Analytics in logistics and SCM Corporate logistics retailers Information Technology in Logistics and SCM
ABSTRACT
This article presents an approach to forming assortment supply during assortment planning in network retail supply chain management. It analyzes the correlation between marketing and logistics in creation of the retail assortment portfolio. The article highlights the leading role of analytics in solving assortment planning tasks. It also examines the methodology for creating a balanced assortment plan. This article proposes a new technology for adding new items to the assortment.
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